Google Partner

Penrith 4724 9555

Penrith 4724 9555 Certified Google Partner - Search

Content Marketing

AI and the art of machine learning

AI and the art of machine learning

It might sound like something from a science fiction novel, but Artificial Intelligence (AI) is no longer a futuristic idea. AI and its manifestations, machine learning and deep learning, already play a large role in our daily lives and in directing how and where we...

For big results, think small

For big results, think small

When it comes to running successful Google AdWords campaigns, smaller agencies have a lot to offer. You don’t have to think big to get big results! Google Ads focus on keywords. This targeted and tailored form of advertising is a great way to promote your business and...

The Who, What and Where of Good Content Marketing

The Who, What and Where of Good Content Marketing

My last blog post grappled with the definition of content marketing and why it’s such a useful tool. It also briefly touched on who uses it. The conclusion I offered up was pretty much an awful lot of businesses use good content marketing – and certainly all the smart...

Six Mistakes of Non-converting Websites

Six Mistakes of Non-converting Websites

So your new website is beautiful and everyone agrees. But how's the traffic and conversions? Here are six fundamental mistakes of non-converting websites. Apart from the phone ringing or lots of people filling in your contact form, one of the best ways to see if your...

Content Marketing

Content Marketing

What is Content Marketing? “Content marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire customers. This information can be presented in a variety of formats, including news, video, white papers,...

User Experience UX – Hooked on a Feeling

User Experience UX – Hooked on a Feeling

While User Experience (UX) is definitely a term from the online world, it makes me think of a footpath near my local shopping centre. Why? Well, UX is about getting to know the wants and needs of your customers and distilling them into a website that delivers on those...

Who owns your domain name?

Who owns your domain name?

Do you really own your domain name? You may be surprised! This might seem like a silly question. Many businesses think they own their domain name, but when they try to access it - perhaps when they engage a new web developer, they realise that even though their domain...

Top 5 Signs Your Website Needs a Refresh

Top 5 Signs Your Website Needs a Refresh

Was your website built more than 3 years ago? Has it been updated? According to Google, in 2015 mobile searches outnumbered desktop searches for the first time. Chances are your website is looking pretty user “unfriendly” and potential customers could be leaving your...