SEO
What is SEO in 2019
You’ve probably received dozens of unsolicited emails and phone calls from so called SEO experts promising to get you the first position in Google. But just what is good and bad SEO in 2019? WHAT IS SEO? SEO is Search Engine Optimisation. It’s the practice of...
The Who, What and Where of Good Content Marketing
My last blog post grappled with the definition of content marketing and why it’s such a useful tool. It also briefly touched on who uses it. The conclusion I offered up was pretty much an awful lot of businesses use good content marketing – and certainly all the smart...
Content Marketing
What is Content Marketing? “Content marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire customers. This information can be presented in a variety of formats, including news, video, white papers,...
What makes a good Blog – part one
In this post I want to tackle what makes a good blog from a technical point of view and from a less techie perspective. If you want to have your blog read, shared and commented on it’s important to make it relevant and interesting. So, how do you actually write a...
What makes a good Blog – part two
Let’s talk tech – SEO (Search Engine Optimisation) So now you know what to blog about, let’s get into the technical side of blogging. A golden rule - “One keyword per post/page” When I say keyword I don’t just mean one word – very rarely will it be one word. A good...
Top Seven Things To Look For In An SEO Company
Because many companies and consultants today are offering search optimization services, it is important for a business owner to carefully choose the right expert with whom to work. Here are the top seven things to look for in an SEO company before deciding to use its...
The Benefits Of Hiring An SEO Expert
Many offline business owners hesitate to hire the services of an SEO expert because of a preconceived notion that search engine optimization is expensive and time consuming. But the truth is that SEO allows an offline business to promote with lesser cost and quicker...
SEO Penrith: How To Tap Into The Local Australian Market
One of the main misconceptions about search engine optimisation is that it is merely a strategy for internet based businesses. The truth is, there are many opportunities for offline businesses in specific cities to get local customers through the use of effective SEO....
Search Engine Optimization: Sydney Based Online Marketing
One of the biggest challenges faced by local businesses is promoting their products or services to a targeted group of people within a specific area. In an effort to reach potential customers, most business owners usually resort to traditional advertising, such as...
Online Marketing Techniques For Offline Marketing Businesses
Just because a business is “offline” doesn’t necessarily mean that it cannot promote its products and services on the internet. In fact, many traditional businesses like restaurants, coffee shops, accounting firms, dental clinics, manufacturing firms and countless...