Blog
Good Fast Cheap
Good, fast, cheap – pick two They say a picture tells a thousand words. This image certainly does. It’s the modern version of the Project Management Triangle, an idea that’s been bandied around board rooms since the 1950s. Sometimes called the Iron Triangle or...
Online Jargon
Sorry, I don’t speak jargon Have you ever sat through a work meeting (or a dinner with friends for that matter) and felt at a loss when acronyms or phrases that mean absolutely nothing to you are flung around with abandon? What about when the words sound familiar, but...
How Social is Social Media?
I recently listened to an ABC podcast in which social researcher Hugh Mackay discussed worryingly high levels of anxiety and loneliness in Australia. Hugh named the rise in social media among the causes of these mental health epidemics, and suggested compassion – or...
Life Without the Internet
Could you run your life or your business without the internet? Here’s a question. What would your life look like if Ralph really did break the internet? For those without young kids or grandchildren, Ralph Breaks the Internet is a Disney animation in which two arcade...
Is My Phone Listening To Me?
Does this sound familiar? You’re at a café with a friend. Your phone is on the table next to you. Your friend mentions an amazing new product. It sounds interesting, so you think you’ll look into it later…but then you forget. Soon after, an ad for the product pops up...
Marketing B2B vs B2C
So, you bought the piece of land, planted your vines and now produce a very nice range of wines. You went big, so there’s enough to sell through your cellar door and at local markets. In fact, you’re producing so much you could supply a chain liquor store. The choice...
The Cloud – What it is and why you should use it
It wasn’t all that long along ago that the word cloud was reserved for conversations about the weather, so you can be forgiven for being a bit hazy on what “The Cloud” is all about. In a nutshell: Cloud computing uses the internet and central remote servers to store...
What is SEO in 2019
You’ve probably received dozens of unsolicited emails and phone calls from so called SEO experts promising to get you the first position in Google. But just what is good and bad SEO in 2019? WHAT IS SEO? SEO is Search Engine Optimisation. It’s the practice of...
SSL Certificate
Google Chrome to flag all sites without SSL certificate If you’re site doesn’t have an SSL certificate, now’s the time to get one and secure yourself up. From July 1 Google’s Chrome browser will brand all HTTP sites that do not have an SSL certificate as “not secure”....
Better Online Privacy
Is privacy possible in the online world? After the recent Cambridge Analytica data scandal, “online privacy” can seem like an impossible dream. But there are ways to protect your privacy and limit the information you unwittingly share. Jump to my tips here, or read on...
AI and the art of machine learning
It might sound like something from a science fiction novel, but Artificial Intelligence (AI) is no longer a futuristic idea. AI and its manifestations, machine learning and deep learning, already play a large role in our daily lives and in directing how and where we...
For big results, think small
When it comes to running successful Google AdWords campaigns, smaller agencies have a lot to offer. You don’t have to think big to get big results! Google Ads focus on keywords. This targeted and tailored form of advertising is a great way to promote your business and...
The Who, What and Where of Good Content Marketing
My last blog post grappled with the definition of content marketing and why it’s such a useful tool. It also briefly touched on who uses it. The conclusion I offered up was pretty much an awful lot of businesses use good content marketing – and certainly all the smart...
Six Mistakes of Non-converting Websites
So your new website is beautiful and everyone agrees. But how's the traffic and conversions? Here are six fundamental mistakes of non-converting websites. Apart from the phone ringing or lots of people filling in your contact form, one of the best ways to see if your...
Content Marketing
What is Content Marketing? “Content marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire customers. This information can be presented in a variety of formats, including news, video, white papers,...
Website Branding Versus Website Sales
Seven Free Ways to Improve Your Online Presence
User Experience UX – Hooked on a Feeling
While User Experience (UX) is definitely a term from the online world, it makes me think of a footpath near my local shopping centre. Why? Well, UX is about getting to know the wants and needs of your customers and distilling them into a website that delivers on those...
Who owns your domain name?
Do you really own your domain name? You may be surprised! This might seem like a silly question. Many businesses think they own their domain name, but when they try to access it - perhaps when they engage a new web developer, they realise that even though their domain...
Top 5 Signs Your Website Needs a Refresh
Was your website built more than 3 years ago? Has it been updated? According to Google, in 2015 mobile searches outnumbered desktop searches for the first time. Chances are your website is looking pretty user “unfriendly” and potential customers could be leaving your...
3 Awesome Features of Google Advertising
Google Advertising has some very awesome features that most advertisers are completely unaware of. If you already have a Google Advertising campaign running and are not taking advantage of these,you could be losing valuable leads and sales to your competition. The...
Penrith Google Partner
What makes a good Blog – part one
In this post I want to tackle what makes a good blog from a technical point of view and from a less techie perspective. If you want to have your blog read, shared and commented on it’s important to make it relevant and interesting. So, how do you actually write a...
What makes a good Blog – part two
Let’s talk tech – SEO (Search Engine Optimisation) So now you know what to blog about, let’s get into the technical side of blogging. A golden rule - “One keyword per post/page” When I say keyword I don’t just mean one word – very rarely will it be one word. A good...
Online Influence interviews Heavenly Curves
For more Social Media Interviews, Click here. Trish Fehon: Welcome, everybody, to our next installment of social media success. I’m here today with Maria Silvestri from Heavenly Curves, Wetherill Park. Maria runs a very successful Facebook page, and I just wanted to...
Online Influence interviews Informed Health
For more Social Media Interviews, Click here. Trish Fehon: Welcome again, everyone, to this series we’re doing on social media success. Today I’m here with Fiona Kane from Informed Health. Thanks, Fiona. Fiona Kane: Thank you. Trish: Fiona has a very successful...
Online Influence interviews Melissa Ferrari
For more Social Media Interviews Click here. Trish Fehon: Welcome everybody. We’re here today with Melissa Ferrari from Love, Life, Relationships and Transformation. We’re doing a series on interviewing people who are having some success in Facebook on their Facebook...
Online Influence Interviews Suzi’s Jewellery & Accessories
For more Social Media Interviews, Click here. Trish Fehon: Welcome again, everybody, to our series on social media success. Today I’m here with Suzi Tassios from Suzi's Jewellery & Accessories. Welcome, Suzi, and thanks for joining us today. Suzi Tassios: Thank...
Get More Leads
Do you want your website to bring in fresh leads, new customers, and make YOU money? If you already have a website, there’s many simple changes Online Influence can make that will dramatically increase your business. Hi, my name is Trish Fehon, and I’m an Online...
Blog Workshop
Google Glass at ProBlogger 2013
I’ve just spent 2 days at the on the Gold Coast where I got to try out Google Glass at ProBlogger 2013. I have wanted to go to Darren Rowse’s event for several years, but this was the first time I made the effort to go. And boy am I glad I did. Apart from the line up...
Google Maps Listings
Why do you need a Google Maps listing? The other day I needed to contact a local Computer repair shop that I had visited last week about repairing my laptop, but I couldn't find the card he gave me with their phone number, so I started looking for them on Google - as...
Reputation Management
What would you do if your business’s reputation crumbled? You many need some Reputation Management. I’m sure you have spent your entire business career building up a reputation for yourself and your business. You have worked hard to ensure your customers are happy and...
How to Turn Visitors to Your Website Into Customers
When somebody visits your website, you have just 3 seconds to GRAB their attention. If after those 3 seconds you haven’t spiked their interest, the visitor – your potential customer that you’ve worked so hard (or paid good money) to get to your site will simply click...
Top Seven Things To Look For In An SEO Company
Because many companies and consultants today are offering search optimization services, it is important for a business owner to carefully choose the right expert with whom to work. Here are the top seven things to look for in an SEO company before deciding to use its...
The Benefits Of Hiring An SEO Expert
Many offline business owners hesitate to hire the services of an SEO expert because of a preconceived notion that search engine optimization is expensive and time consuming. But the truth is that SEO allows an offline business to promote with lesser cost and quicker...
SEO Penrith: How To Tap Into The Local Australian Market
One of the main misconceptions about search engine optimisation is that it is merely a strategy for internet based businesses. The truth is, there are many opportunities for offline businesses in specific cities to get local customers through the use of effective SEO....
Search Engine Optimization: Sydney Based Online Marketing
One of the biggest challenges faced by local businesses is promoting their products or services to a targeted group of people within a specific area. In an effort to reach potential customers, most business owners usually resort to traditional advertising, such as...
Online Marketing Techniques For Offline Marketing Businesses
Just because a business is “offline” doesn’t necessarily mean that it cannot promote its products and services on the internet. In fact, many traditional businesses like restaurants, coffee shops, accounting firms, dental clinics, manufacturing firms and countless...
How To Promote Any Business Through Social Media Marketing
Gone were the days when newspapers, radio, brochures and flyers are the only advertising mediums available to local business owners. Now there is a more cost effective way of spreading the word about a product or service, reaching target consumers, and building brand...
How To Attract More Customers By Using An SEO Service
Hiring an SEO service provides a lot of advantages for offline business owners who do not have advanced internet marketing experience. First, firms who provide search engine optimization services take care of all the details related to running a successful SEO...
How Google Places SEO Content On Top Of Search Engine Results
Offline and online business owners usually ask, “How does a website get on the top of search engine results”? The answer to this question is that Google has a search algorithm which determines which websites should appear on top, and which ones should be listed last....
How Can An Online Business Consultant Help An Offline Enterprise?
An online business consultant is someone who offers solutions to businesses for the promotion of the business, its products or services, through the internet. Here are just some of the various services that a reliable online marketing expert can provide: Lead...
Grow Your Local Business By Hiring An SEO Consultant
In this age of modern communication, the internet is becoming a standard marketing medium for businesses. Even if a business is considered’traditional’ or ‘offline’, the potential for reaching more customers through online means should not be ignored. One of the ways...