10 Apr Better Online Privacy
Is privacy possible in the online world? After the recent Cambridge Analytica data scandal, “online privacy” can seem like an impossible dream.But there are ways to protect your privacy and limit...
06 Feb AI and the art of machine learning
It might sound like something from a science fiction novel, but Artificial Intelligence (AI) is no longer a futuristic idea.AI and its manifestations, machine learning and deep learning, already play...
05 Feb For big results, think small
When it comes to running successful Google AdWords campaigns, smaller agencies have a lot to offer. You don’t have to think big to get big results![caption id="attachment_20361" align="alignleft" width="404"] Online...
17 Feb The Who, What and Where of Good Content Marketing
My last blog post grappled with the definition of content marketing and why it’s such a useful tool.It also briefly touched on who uses it. The conclusion I offered up...
13 Feb Six Mistakes of Non-converting Websites
So your new website is beautiful and everyone agrees. But how's the traffic and conversions? Here are six fundamental mistakes of non-converting websites.Apart from the phone ringing or lots of...
11 Feb Content Marketing
What is Content Marketing?“Content marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire customers. This information can be presented in...
30 Jan Website Branding Versus Website Sales
What should you prioritise on your website, website branding and presentation, or generating leads and sales? Well, here’s my two cents, and you might not like it.Many small business owners...
13 Jan Seven Free Ways to Improve Your Online Presence
You can do many things to improve your online presence. Here are seven that can have the biggest impact, and they’re free!...
17 Nov User Experience UX – Hooked on a Feeling
While User Experience (UX) is definitely a term from the online world, it makes me think of a footpath near my local shopping centre.Why? Well, UX is about getting to...
30 Sep Who owns your domain name?
Do you really own your domain name? You may be surprised! This might seem like a silly question. Many businesses think they own their domain name, but when they try to...