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Good Fast Cheap

Good Fast Cheap

Good, fast, cheap – pick two They say a picture tells a thousand words. This image certainly does. It’s the modern version of the Project Management Triangle, an idea that’s been bandied around board rooms since the 1950s. Sometimes called the Iron Triangle or...

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Online Jargon

Online Jargon

Sorry, I don’t speak jargon Have you ever sat through a work meeting (or a dinner with friends for that matter) and felt at a loss when acronyms or phrases that mean absolutely nothing to you are flung around with abandon? What about when the words sound familiar, but...

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How Social is Social Media?

How Social is Social Media?

I recently listened to an ABC podcast in which social researcher Hugh Mackay discussed worryingly high levels of anxiety and loneliness in Australia. Hugh named the rise in social media among the causes of these mental health epidemics, and suggested compassion – or...

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Life Without the Internet

Life Without the Internet

Could you run your life or your business without the internet? Here’s a question. What would your life look like if Ralph really did break the internet? For those without young kids or grandchildren, Ralph Breaks the Internet is a Disney animation in which two arcade...

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Is My Phone Listening To Me?

Is My Phone Listening To Me?

Does this sound familiar? You’re at a café with a friend. Your phone is on the table next to you. Your friend mentions an amazing new product. It sounds interesting, so you think you’ll look into it later…but then you forget. Soon after, an ad for the product pops up...

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Marketing B2B vs B2C

Marketing B2B vs B2C

So, you bought the piece of land, planted your vines and now produce a very nice range of wines. You went big, so there’s enough to sell through your cellar door and at local markets. In fact, you’re producing so much you could supply a chain liquor store. The choice...

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What is SEO in 2019

What is SEO in 2019

You’ve probably received dozens of unsolicited emails and phone calls from so called SEO experts promising to get you the first position in Google. But just what is good and bad SEO in 2019? WHAT IS SEO? SEO is Search Engine Optimisation. It’s the practice of...

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SSL Certificate

SSL Certificate

Google Chrome to flag all sites without SSL certificate If you’re site doesn’t have an SSL certificate, now’s the time to get one and secure yourself up. From July 1 Google’s Chrome browser will brand all HTTP sites that do not have an SSL certificate as “not secure”....

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Better Online Privacy

Better Online Privacy

Is privacy possible in the online world? After the recent Cambridge Analytica data scandal, “online privacy” can seem like an impossible dream. But there are ways to protect your privacy and limit the information you unwittingly share. Jump to my tips here, or read on...

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For big results, think small

For big results, think small

When it comes to running successful Google AdWords campaigns, smaller agencies have a lot to offer. You don’t have to think big to get big results! Google Ads focus on keywords. This targeted and tailored form of advertising is a great way to promote your business and...

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The Who, What and Where of Good Content Marketing

The Who, What and Where of Good Content Marketing

My last blog post grappled with the definition of content marketing and why it’s such a useful tool. It also briefly touched on who uses it. The conclusion I offered up was pretty much an awful lot of businesses use good content marketing – and certainly all the smart...

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Six Mistakes of Non-converting Websites

Six Mistakes of Non-converting Websites

So your new website is beautiful and everyone agrees. But how's the traffic and conversions? Here are six fundamental mistakes of non-converting websites. Apart from the phone ringing or lots of people filling in your contact form, one of the best ways to see if your...

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Content Marketing

Content Marketing

What is Content Marketing? “Content marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire customers. This information can be presented in a variety of formats, including news, video, white papers,...

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User Experience UX – Hooked on a Feeling

User Experience UX – Hooked on a Feeling

While User Experience (UX) is definitely a term from the online world, it makes me think of a footpath near my local shopping centre. Why? Well, UX is about getting to know the wants and needs of your customers and distilling them into a website that delivers on those...

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Who owns your domain name?

Who owns your domain name?

Do you really own your domain name? You may be surprised! This might seem like a silly question. Many businesses think they own their domain name, but when they try to access it - perhaps when they engage a new web developer, they realise that even though their domain...

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Top 5 Signs Your Website Needs a Refresh

Top 5 Signs Your Website Needs a Refresh

Was your website built more than 3 years ago? Has it been updated? According to Google, in 2015 mobile searches outnumbered desktop searches for the first time. Chances are your website is looking pretty user “unfriendly” and potential customers could be leaving your...

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 3 Awesome Features of Google Advertising

 3 Awesome Features of Google Advertising

Google Advertising has some very awesome features that most advertisers are completely unaware of. If you already have a Google Advertising campaign running and are not taking advantage of these,you could be losing valuable leads and sales to your competition. The...

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What makes a good Blog – part one

What makes a good Blog – part one

In this post I want to tackle  what makes a good blog from a technical point of view and from a less techie perspective. If you want to have your blog read, shared and commented on it’s important to make it relevant and interesting. So, how do you actually write a...

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What makes a good Blog – part two

What makes a good Blog – part two

Let’s talk tech – SEO (Search Engine Optimisation) So now you know what to blog about, let’s get into the technical side of blogging. A golden rule - “One keyword per post/page” When I say keyword I don’t just mean one word – very rarely will it be one word. A good...

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Online Influence interviews Heavenly Curves

Online Influence interviews Heavenly Curves

For more Social Media Interviews, Click here. Trish Fehon: Welcome, everybody, to our next installment of social media success. I’m here today with Maria Silvestri from Heavenly Curves, Wetherill Park. Maria runs a very successful Facebook page, and I just wanted to...

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Online Influence interviews Informed Health

Online Influence interviews Informed Health

For more Social Media Interviews, Click here. Trish Fehon: Welcome again, everyone, to this series we’re doing on social media success. Today I’m here with Fiona Kane from Informed Health. Thanks, Fiona. Fiona Kane: Thank you. Trish: Fiona has a very successful...

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Online Influence interviews Melissa Ferrari

Online Influence interviews Melissa Ferrari

For more Social Media Interviews Click here. Trish Fehon: Welcome everybody. We’re here today with Melissa Ferrari from Love, Life, Relationships and Transformation. We’re doing a series on interviewing people who are having some success in Facebook on their Facebook...

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Get More Leads

Get More Leads

Do you want your website to bring in fresh leads, new customers, and make YOU money? If you already have a website, there’s many simple changes Online Influence can make that will dramatically increase your business. Hi, my name is Trish Fehon, and I’m an Online...

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Google Glass at ProBlogger 2013

Google Glass at ProBlogger 2013

I’ve just spent 2 days at the on the Gold Coast where I got to try out Google Glass at ProBlogger 2013. I have wanted to go to Darren Rowse’s event for several years, but this was the first time I made the effort to go. And boy am I glad I did. Apart from the line up...

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Google Maps Listings

Google Maps Listings

Why do you need a Google Maps listing? The other day I needed to contact a local Computer repair shop that I had visited last week about repairing my laptop, but I couldn't find the card he gave me with their phone number, so I started looking for them on Google - as...

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Reputation Management

Reputation Management

What would you do if your business’s reputation crumbled? You many need some Reputation Management. I’m sure you have spent your entire business career building up a reputation for yourself and your business. You have worked hard to ensure your customers are happy and...

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Top Seven Things To Look For In An SEO Company

Top Seven Things To Look For In An SEO Company

Because many companies and consultants today are offering search optimization services, it is important for a business owner to carefully choose the right expert with whom to work. Here are the top seven things to look for in an SEO company before deciding to use its...

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The Benefits Of Hiring An SEO Expert

The Benefits Of Hiring An SEO Expert

Many offline business owners hesitate to hire the services of an SEO expert because of a preconceived notion that search engine optimization is expensive and time consuming. But the truth is that SEO allows an offline business to promote with lesser cost and quicker...

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How To Attract More Customers By Using An SEO Service

How To Attract More Customers By Using An SEO Service

Hiring an SEO service provides a lot of advantages for offline business owners who do not have advanced internet marketing experience. First, firms who provide search engine optimization services take care of all the details related to running a successful SEO...

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Grow Your Local Business By Hiring An SEO Consultant

Grow Your Local Business By Hiring An SEO Consultant

In this age of modern communication, the internet is becoming a standard marketing medium for businesses. Even if a business is considered’traditional’ or ‘offline’, the potential for reaching more customers through online means should not be ignored. One of the ways...

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