by Trish Fehon | Feb 6, 2018 | Google Adwords, Online Marketing
AI and the art of machine learning It might sound like something from a science fiction novel, but Artificial Intelligence (AI) is no longer a futuristic idea. AI and its manifestations, machine learning and deep learning, already play a large role in our daily lives...
by Trish Fehon | Feb 5, 2018 | Google Adwords
For big results, think small When it comes to running successful Google AdWords campaigns, smaller agencies have a lot to offer. You don’t have to think big to get big results! Google Ads focus on keywords. This targeted and tailored form of advertising is a great way...
by Trish Fehon | Feb 17, 2017 | SEO
The Who, What and Where of Good Content Marketing My last blog post grappled with the definition of content marketing and why it’s such a useful tool. It also briefly touched on who uses it. The conclusion I offered up was pretty much an awful lot of businesses use...
by Trish Fehon | Feb 13, 2017 | Website Design
Six Mistakes of Non-converting Websites So your new website is beautiful and everyone agrees. But how’s the traffic and conversions? Here are six fundamental mistakes of non-converting websites. Apart from the phone ringing or lots of people filling in your...
by Trish Fehon | Feb 11, 2017 | SEO
What is Content Marketing? “Content marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire customers. This information can be presented in a variety of formats, including news, video, white papers,...
