Blog
The Who, What and Where of Good Content Marketing
My last blog post grappled with the definition of content marketing and why it’s such a useful tool. It also briefly touched on who uses it. The conclusion I offered up was pretty much an awful lot of businesses use good content marketing – and certainly all the smart...
Six Mistakes of Non-converting Websites
So your new website is beautiful and everyone agrees. But how's the traffic and conversions? Here are six fundamental mistakes of non-converting websites. Apart from the phone ringing or lots of people filling in your contact form, one of the best ways to see if your...
Content Marketing
What is Content Marketing? “Content marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire customers. This information can be presented in a variety of formats, including news, video, white papers,...
Website Branding Versus Website Sales
What should you prioritise on your website, website branding and presentation, or generating leads and sales? Well, here’s my two cents, and you might not like it.
Seven Free Ways to Improve Your Online Presence
You can do many things to improve your online presence. Here are seven that can have the biggest impact, and they’re free!
User Experience UX – Hooked on a Feeling
While User Experience (UX) is definitely a term from the online world, it makes me think of a footpath near my local shopping centre. Why? Well, UX is about getting to know the wants and needs of your customers and distilling them into a website that delivers on those...