Online Jargon

Online Jargon

Online Jargon Sorry, I don’t speak jargon Have you ever sat through a work meeting (or a dinner with friends for that matter) and felt at a loss when acronyms or phrases that mean absolutely nothing to you are flung around with abandon? What about when the words sound...
Marketing B2B vs B2C

Marketing B2B vs B2C

Marketing B2B vs B2C So, you bought the piece of land, planted your vines and now produce a very nice range of wines. You went big, so there’s enough to sell through your cellar door and at local markets. In fact, you’re producing so much you could supply a chain...
Six Mistakes of Non-converting Websites

Six Mistakes of Non-converting Websites

Six Mistakes of Non-converting Websites So your new website is beautiful and everyone agrees. But how’s the traffic and conversions? Here are six fundamental mistakes of non-converting websites. Apart from the phone ringing or lots of people filling in your...
Website Branding Versus Website Sales

Website Branding Versus Website Sales

Website Branding Versus Website Sales What should you prioritise on your website, website branding and presentation, or generating leads and sales? Well, here’s my two cents, and you might not like it. Many small business owners have been given bad advice. Many have...