Online Jargon

Online Jargon

Online Jargon Sorry, I don’t speak jargon Have you ever sat through a work meeting (or a dinner with friends for that matter) and felt at a loss when acronyms or phrases that mean absolutely nothing to you are flung around with abandon? What about when the words sound...
Marketing B2B vs B2C

Marketing B2B vs B2C

Marketing B2B vs B2C So, you bought the piece of land, planted your vines and now produce a very nice range of wines. You went big, so there’s enough to sell through your cellar door and at local markets. In fact, you’re producing so much you could supply a chain...
Website Branding Versus Website Sales

Website Branding Versus Website Sales

Website Branding Versus Website Sales What should you prioritise on your website, website branding and presentation, or generating leads and sales? Well, here’s my two cents, and you might not like it. Many small business owners have been given bad advice. Many have...
User Experience UX – Hooked on a Feeling

User Experience UX – Hooked on a Feeling

User Experience UX – Hooked on a Feeling While User Experience (UX) is definitely a term from the online world, it makes me think of a footpath near my local shopping centre. Why? Well, UX is about getting to know the wants and needs of your customers and distilling...