3 Awesome Features of Google Advertising
1. Google forwarding phone number
Did you know that Google Advertising offers a free forwarding phone number that displays on your website? This makes attributing the calls from Google advertising so much more efficient and effective. How does it work?
- Whenever someone visits your website from your ad, they will see the Google phone number and they are “cookied”
- Every time they come back to your website they are shown that Google phone number again.
The reason this is so great is when they do call you (using this Google phone number) it gets counted as a conversion – and is attributed to the ad. We know that not everyone takes action immediately after visiting your website and we know they will often come back several times before they take action, previously there was no way of knowing if they had found you via your Google ad or not. Now we do and it’s a real game changer.
2. Google Advertising Re-marketing
This has been around for a while, you most probably have been re-marketed to but didn’t know it.
- Targeted banner ads can be shown to people who have previously visited your website
- You can choose to show different ads to them based on the pages they visited on your website
- These ads will “follow them around” the internet for pre-determined amount of time
It’s an extremely effective and cheap way to advertise to a very targeted group of potential customers. Another real game changer.
3. Product Listing ads
Sometimes called Google shopping, Product listing ads are for advertisers with a shopping cart on their website.
- These ads show when someone searches for products on Google search
- Google extracts the information in your shopping cart and displays it at the top of the search results
- The ads are targeted to people who have the intention of buying – this is determined by the words they use in their search
Not many advertisers are taking advantage of this here in Australia (yet) so it’s not very competitive (yet) and is very cheap (for now).
Don’t miss the boat
The opportunities are huge. Is your business missing out on increased leads and sales? Find out more about Google Adwords here or give us a call now at our Penrith Office on 0247 249 555 or contact us here to get started with an amazing Google Adwords campaign.