Hands-on Workshop


Date: Friday 15th Sept 2017

Time: 10am – 5pm

Venue: Penrith Library Theatrette Room

Includes morning tea & lunch.

MUST BRING: Computer. Tablets not advisable.

Did you know that 7 out of 10 Australians use Facebook?

And approx 50% of the Aust population logs into Facebook on a DAILY basis.  That’s 1 in 2 Australians.  A staggering 16.9 million Australians are active monthly users on Facebook.

If you are in business, Facebook is not something to ignore or dismiss.

And here’s another surprising stat –  on average, only 2.6% of your ‘liked’ audience actually sees your Facebook posts.

Hard to believe I know, but it’s true.

AND on top of that, only 11.8 % of that tiny percentage actually engage with your page. If you do the maths, you’ll probably be left with a much smaller number than those so-called ever-important page Likes.

Facebook is making it increasingly difficult for businesses to reach their target market without spending money.

But it is possible to make your hard-earned money go further and give you a great return on investment using Facebook advertising.

Come along to our Facebook Marketing, hands-on workshop and learn how you can increase your leads and sales via Facebook advertising.


In this one day hands-on workshop we will cover the following;

  • The difference between just boosting random posts vs having a planned strategy.
  • Facebook demographics and the amazing granular, targeting opportunities.
  • How to create “like” audiences – this is one of the big secrets to successful Facebook advertising.
  • Using the power editor to do the grunt work.
  • Ad fatigue, what is it and what to do about it.
  • Understanding your important Advertising insights.
  • And, very importantly, ROI – how to measure your return on investment.


We will also cover some fundamentals of Facebook such as;

  • How to run an engaging, effective Facebook page.
  • How to work out who your ideal client is.
  • What to post & when to post it?
  • A strategic plan to help you get organised and automate your organic Facebook posts.
  • Content creation and curation – where to find that engaging info for your posts.
  • Images – the requirements and the importance. We’ll show you some fantastic FREE resources to make your posts pop.
  • The importance of video & how to easily create them, including some fantastic FREE tools to make the job easy.
  • Understanding your insights and why this is so important.


I hope you can join me and other business owners at Penrith Library. A delicious lunch is also included.

Fill in the form below to register quickly – places are limited.

Date: Friday 15th Sept 2017

Time: 10am – 5pm

Venue: Penrith Library Theatrette Room

Includes morning tea & lunch.

MUST BRING: Computer. Tablets not advisable.

Cost: Only $99+GST including lunch and afternoon tea.


Register Here


Want more quality leads for your business?

Trish Fehon specialises in helping businesses grow with more leads and sales. No tyre kickers, just qualified leads.

She’s a Google certified Adwords specialist and Google Partner, so you know you’re in good hands.

Trish can help you take your business to the next level.

Want to know if your marketing dollars are working or not? John Wanamaker famously said, “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” Most business owners are in the same boat, throwing money at the problem because they know they need to spend money to make money, but they don’t really know what’s working and what’s not. Trish uses proven tracking solutions that will tell you exactly what the ROI on your marketing dollars is.

Trish believes that you need to do what you are good at, running your business. Let Online Influence do all the hard work of getting new, qualified leads to grow your business to the next level.


Ruby currently works as the Marketing Manager for Australia’s largest digital platform for high school leavers, Year13. She is passionate about maximising social media’s creative tools to effectively market opportunities, services and products that have a social benefit.

Ruby has delivered high-performing campaigns for a number of clients including ANU, Westpac, UTS and BUSY At Work. She also develops social media strategy documents for a number of government agencies and advises them on their digital footprint.

She is halfway through her Masters of Education because she loves communicating information in the most effective way possible. In her spare time she writes creative nonfiction for a number of publications and eats far too much Japanese food.


Nicole has always had a passion for marketing and the wider communications field. Nicole began working in the industry at just 19 and has never looked back. She completed a Bachelor of Communication (Public Relations & Advertising) at a local university. Her experience spans across much of the communications field with a particular expertise in the advertising sector.

Nicole has worked at some of Australia’s largest media agencies as a media planner/buyer in Sydney and has worked on some of Australia’s largest advertising accounts over the years such as Woolworths Supermarkets and Unilever. Nicole is now the owner/operator of a boutique communications business in Western Sydney and has a passion for local marketing.

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