17 Feb The Who, What and Where of Good Content Marketing
My last blog post grappled with the definition of content marketing and why it’s such a useful tool.It also briefly touched on who uses it. The conclusion I offered up...
11 Feb Content Marketing
What is Content Marketing?“Content marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire customers. This information can be presented in...
11 Jul What makes a good Blog – part one
In this post I want to tackle what makes a good blog from a technical point of view and from a less techie perspective. If you want to have your...
11 Jul What makes a good Blog – part two
Let’s talk tech – SEO (Search Engine Optimisation)So now you know what to blog about, let’s get into the technical side of blogging.A golden rule - “One keyword per post/page” When...